Constructing Messages and Audiences- Fall 2018

Applying Theory to Practice

Habermas Theory of Communicative Action

-Intelligibility: Both sender and receiver can physically understand and mutually agree upon the meaning of the message

-Truth: Both sender and receiver agree that possible truth exists in the message

-Truthfulness: Both sender and receiver demonstrate trust toward one another

Legitimacy: Both sender and receiver accept the message as valid.

 

Please see presentation link below, enjoy!

http://prezi.com/sghg7crx2tlb/?utm_campaign=share&utm_medium=copy

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